Today you’re going to learn the 5 ways you can improve your video ad performance. 1) Fast forward your video by 15% Audiences consume faster then you think. As a common practice, I always fast forward every top-performing video by 10-15%. Even with the audio being distorted I’ve seen the CPA drop by 10%
5 Ways To Improve Facebook Video Ads Performance Read More »
On this episode of Social Facqts we’re analyzing a paid social creative from Bio True, multi-purpose contact lenses from Bach and Lomb.Overall the creative rates a 5.5 (1-10) on the performance bell curve. The video looks great but the benefit of the video isn’t intuitive for a paid social audience. This can great brand play but not focusing on visualizing its benefit limit the ads ability to acquire new customers. What do you think? Let us know what rating would you give below ?
Social Facqts – Ep8 BioTrue Read More »
In this episode of Social Facqts we’re analyzing a paid social creative from Monday, a software company that can help your business run projects, processes and every day work more efficientlyOverall the creative rates as a 9.5 (1-10) on the performance bell curve. The video does an outstanding job of visualizing its benefit, captivating its audience, pacing throughout the video and my intuition says it’s going to be a winner. Would rating would you give?
Social Facqts – Ep 7 Monday Read More »
Paid social creative is arguably the most important variable within the auction place and can have over a 50% impact on the user’s estimated action. If you want to scale your social media advertising efforts then you need to produce content that’s empathetic for the audience’s consumption habits. Here is the 4 step scorecard we use to build and evaluate paid social videos.
4 Step Scorecard for Paid Social Video Read More »
In this episode of Social Facqts we’re analyzing a paid social creative from Freshly, a food delivery service that makes chef made meal kitsOverall the creative rates as a 3 (1-10) on the performance bell curve. By only using static images, this limits the BigCommerce’s ability to story tell within a video environment which impacts the audience’s ability to conceptualize the benefit.
Social Facqts – Ep 6 BigCommerce Read More »
In this episode of Social Facqts we’re analyzing a paid social creative from Freshly, a food delivery service that makes chef made meal kitsOverall the creative rates as a 7 (1-10) on the performance bell curve. The creative does a great job of quickly visualizing its benefit but this message can be further strengthed by better storytelling What do you think? Comment below to let us know ?See more content at Social Facqts here ? bit.ly/3cJ3alD
Social Facqts – E5 Freshly Read More »
With paid social, the creative is the number one variable within an ad to capture your audience’s attention as they scroll through their social feed. If you want people to click on your ad, you first need to stop their thumbs from scrolling to get their eyes focused on your benefit. Your creative is more than just a master of getting clicks . Here are the 5 ways creative impacts your paid social performance.
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Social Facqts is a weekly show where we analyze social media ad creative. This week we’re looking at a video from Squarespace, a company with an all in one solution for anyone who’s wanting to build a beautiful website. In our opinion, the video does a great job of positioning and visualizing its benefit
Social Facqts – E3 ClickFunnels Read More »
Social Facqts is a weekly show where we analyze social media ad creative. This week we’re looking at a video from Squarespace, a company with an all in one solution for anyone who’s wanting to build a beautiful website. In our opinion, the video does a great job of positioning and visualizing its benefit
Social Facqts – E2 Squarespace Read More »
