Month: May 2020

Creative critique

Social Facqts – Ep 6 BigCommerce

In this episode of Social Facqts we’re analyzing a paid social creative from Freshly, a food delivery service that makes chef made meal kitsOverall the creative rates as a 3 (1-10) on the performance bell curve. By only using static images, this limits the BigCommerce’s ability to story tell within a video environment which impacts the audience’s ability to conceptualize the benefit.

analyze freshly creative

Social Facqts – E5 Freshly

In this episode of Social Facqts we’re analyzing a paid social creative from Freshly, a food delivery service that makes chef made meal kitsOverall the creative rates as a 7 (1-10) on the performance bell curve. The creative does a great job of quickly visualizing its benefit but this message can be further strengthed by better storytelling What do you think? Comment below to let us know ?See more content at Social Facqts here ? bit.ly/3cJ3alD 

How video impacts paid social

5 Ways Creative Impacts Paid Social Performance

With paid social, the creative is the number one variable within an ad to capture your audience’s attention as they scroll through their social feed. If you want people to click on your ad, you first need to stop their thumbs from scrolling to get their eyes focused on your benefit. Your creative is more than just a master of getting clicks . Here are the 5 ways creative impacts your paid social performance.