While managing paid social for Keap (formerly Infusionsoft) Facebook turned Gabe Harris’ (founder) performance into a case study to showcase Facebook and Instagram’s capabilities for B2B advertising. By building a campaign that was empathetic for its target audience’s consumption habits the ad experience thrived within the auction place. Resulting with Keap increasing it’s paid social daily reach by 41%, lowering cost per lead by 67%, and increasing lead volume by 70%.

Results

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Daily Reach

0 %

Lower Cost per Lead

0 %

Increase Lead volume

Result

Reduced cost per opportunity by 85%

Increased budget 2x

0 %
0 x

Reduced cost per opportunity

Increased budget 

0 %
0 x

Reduced cost per opportunity

Increased budget 

Result

Reduced cost per opportunity by 85%

Increased budget 2x

0 %

Reduced cost per opportunity

0 x

Increased budget 

Result

Reduced cost per opportunity by 85%

Increased budget 2x