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Today you’re going to learn the 5 ways you can improve your video ad performance. 1) Fast forward your video by 15% Audiences consume faster then you think. As a common practice, I always fast forward every top-performing video by 10-15%. Even with the audio being distorted I’ve seen the CPA drop by 10%

Paid social creative is arguably the most important variable within the auction place and can have over a 50% impact on the user’s estimated action. If you want to scale your social media advertising efforts then you need to produce content that’s empathetic for the audience’s consumption habits. Here is the 4 step scorecard we use to build and evaluate paid social videos.

With paid social, the creative is the number one variable within an ad to capture your audience’s attention as they scroll through their social feed. If you want people to click on your ad, you first need to stop their thumbs from scrolling to get their eyes focused on your benefit. Your creative is more than just a master of getting clicks . Here are the 5 ways creative impacts your paid social performance.

Learn how creative drives paid social performance.