This TikTok ad isn’t quenching the audience’s thirst. Discover why in The Plug Ad Review!
You won’t get optimal performance from a paid social video that has a great script but weak visuals.
This video from The Plug is a great example why.
📜 I like the script. It starts off with solving a problem and people only care about ads that solve their problem.
👀 However, the visualization is weak in reinforcing that script. When it talks about getting better liver health and more optimal life performance, somebody grabbing into a fridge doesn’t support that statement in the script.
Instead, having a visualization of somebody working out hard and then using The Plug is going to:
✅ Further reinforce the hydration
✅ Get the audience emotionally connected to the product
🍹 Even somebody getting drunk and then protecting their liver by drinking The Plug is going to give the audience a much deeper emotional attachment to the product.
In the video, we just get a bunch of product shots which is further going to:
❌ Disconnect the audience from the brand
❌ Get less engagement and less overall purchases
The Plug Ad
Did you learn a few things from The Plug Ad Review? Click here for more tips on how to improve your paid social performance!