On this episode of Social Facqts we’re analyzing a paid social creative from Bio True, multi-purpose contact lenses from Bach and Lomb.Overall the creative rates a 5.5 (1-10) on the performance bell curve. The video looks great but the benefit of the video isn’t intuitive for a paid social audience. This can great brand play but not focusing on visualizing its benefit limit the ads ability to acquire new customers. What do you think? Let us know what rating would you give below ?
In this episode of Social Facqts we’re analyzing a paid social creative from Monday, a software company that can help your business run projects, processes and every day work more efficientlyOverall the creative rates as a 9.5 (1-10) on the performance bell curve. The video does an outstanding job of visualizing its benefit, captivating its audience, pacing throughout the video and my intuition says it’s going to be a winner. Would rating would you give?
Paid social creative is arguably the most important variable within the auction place and can have over a 50% impact on the user’s estimated action. If you want to scale your social media advertising efforts then you need to produce content that’s empathetic for the audience’s consumption habits. Here is the 4 step scorecard we use to build and evaluate paid social videos.