On this episode of Social Facqts we’re analyzing a paid social creative from Bio True, multi-purpose contact lenses from Bach and Lomb.Overall the creative rates a 5.5 (1-10) on the performance bell curve. The video looks great but the benefit of the video isn’t intuitive for a paid social audience. This can great brand play but not focusing on visualizing its benefit limit the ads ability to acquire new customers. What do you think? Let us know what rating would you give below ?