Background

Keap (formerly Infusionsoft) is a marketing and sales CRM company who serves over 200,000 small businesses users.

Challenge

Build a paid social acquisition funnel that optimizes the audience’s journey from the first engagement to becoming a customer.

Solution

Perpetually test high variant, high impact concepts throughout every touch point of the funnel to enforce rapid growth. This includes creative, audiences, landing page CRO, product demos, and more.

Results

0 %

Daily Reach

0 %

Lower Cost per Lead

0 %

Increase Lead volume

Result

Reduced cost per opportunity by 85%

Increased budget 2x

0 %
0 x

Reduced cost per opportunity

Increased budget 

0 %
0 x

Reduced cost per opportunity

Increased budget 

Result

Reduced cost per opportunity by 85%

Increased budget 2x

0 %

Reduced cost per opportunity

0 x

Increased budget 

Result

Reduced cost per opportunity by 85%

Increased budget 2x

"Gabe has a commanding knowledge of paid social and used it to springboard creative advertising strategies that often brought our results to the next level"
Paul Rosenfield
CMO with Keap