Instagram is one of the best places to shop online. In fact, if your brand doesn’t have an Instagram account, you might be missing out on a lot. The app provides plenty of opportunities to reach your target audience and to scale your business, especially in this day and age. Here are the top 4 Instagram Statistics that tell us why you should be on the platform today.
?️ 44% of people shop on Instagram weekly.
According to Hootsuite, Instagram dethroned Facebook in its advertising reach (increasing by 20.5% this year.) Plus, millions of people use the Instagram Shopping feature to scroll through catalogs and complete purchases, making it a top platform in the online shopping world.
?? 50% of people use the app to discover new brands.
A lot of people use Instagram to look for new brands to follow because it’s a great source for the latest updates, information, promotions, and more from businesses. You can post anything on Instagram from a site wide sale and fun memes to tips and tricks that help people in their day-to-day lives. As a result, it’s become beneficial for people to follow brands on Instagram.
? 58% of people are more interested in brands after seeing their Instagram Stories.
You can never underestimate the power of a good Instagram Story. The feature launched in 2016 and has taken over the world by storm. It’s also been proven to work for brands because accounts that post stories are able to reach more people than those who don’t. Get on Instagram Story Advertising today in order to broaden your reach.
? 90% of people on Instagram follow at least one business account.
Who doesn’t follow @lego to see their latest and greatest epic creations? Or @nike for the best discounts on their sportswear? Everyone on Instagram will follow at least 1 brand because there’s so much to gain from doing so. It also gives you a more entertaining experience when you browse through your feed. After all, it’s no secret that sometimes brands will have more interesting content than everyone else.
So, if you run a business and aren’t on Instagram, you need to get on it pronto! It’s full of possibilities and there’s simply so much you can gain from advertising on the app. Those are the top 4 Instagram Statistics to keep in mind! Stay tuned for more blogs like this and comment down below your thoughts and questions!