If your business is ready to scale then there is no greater platform than Paid Social — a place where the sky’s the limit if you play your cards right. Here’s why paid social is the land of opportunity!
📊 Audience Size
There are more eyes on paid social than any other platform. Because of this, paid social allows you to scale unlike any other digital medium.
The number one most used platform on Social Media is Facebook with over 2.8 billion monthly active users worldwide. Facebook users range from people of all ages all over the world. So it’s no surprise that they take the top spot.
Instagram, basically the biggest content sharing social network, now has over 1.3 billion users. It’s also one of the many applications owned by Facebook now called Meta Platforms, Inc.
TikTok, a video sharing social networking app which was only launched in 2016 has 1 billion users worldwide today. LinkedIn, a professional networking service and the top rated paid social media platform, has over 300 million users. In fact, 76% of B2B marketers use LinkedIn to promote their business. This makes it a key player in advertising.
🤳 Age Groups
Paid social isn’t just one demographic, it’s for everybody.
Most of social media is consumed by people under 30, specifically in the 18-29 age group. But many in the 30-49 and 50-64 brackets use social media as well. Although it’s only 45% for people 65 years of age and above, this shows us that people in almost every age group rely on social media daily. For that reason, it’s a powerful tool as an advertiser.
You can find better advertising methods tailored to your audience’s interests if you understand how much they consume online.
📲 Mobile Usage
Most of your audience will use their smartphones to check their social media. So, every ad you create should always be mobile friendly. As a matter of fact, it should be mobile first. If not, you will be missing out on so many opportunities to scale your business online.
Furthermore, if you have a social ad that leads to a specific website and it’s only for that traffic, that’s called a landing page. It’s made to optimize based on audience consumption. So you are actually able to optimize it specifically for mobile audience consumption.
Paid Social is the place to be because it’s a mobile-friendly environment. There are multiple social platforms to choose from. Plus, people in every age group are present online. That’s why paid social is the land of opportunity!
We hope this article was helpful. Stay updated for more! You can check out the rest of our Social Media Advertising blogs here.