Your business will definitely gain from TikTok Ads because the platform reaches people of all ages. It’s not just for the younger generation as TikTok is maturing and growing into even bigger things. TikTok Ads is also great for reaching people both locally and internationally. The app is now a global key player in Social Media Advertising, which means you can easily market your brand to people outside of your country and turn them into clients and customers too.
Here are the 3 main reasons why your brand needs TikTok Ads in 2022:
1. Audience Size
There are more people on TikTok than a vast majority of social platforms. So if you’re looking for a platform where you can be able to scale your business, TikTok is the place to be simply because of the volume of people on the app.
Source: Wallaroo
As seen in the graph, over 30% of TikTok users are people aged 10-19 and over 29% are people in the 20-29 age group. However, everyone else isn’t far behind. This goes to show how popular the app is and why it’s the perfect time to advertise.
2. Business Types
Here is a list of businesses that can benefit from TikTok Advertising.
Source: Pay Space Magazine
Whether your clients are individuals or fellow brands like yourself, TikTok Ads is the place to scale up. Even brands that you least expect might be on TikTok gaining a lot of traffic with their advertising. The great thing about it is the content is diverse (there are a multitude of ways to get creative) and it’s able to attract both new and returning customers efficiently.
3. Top of Funnel Platform
TikTok is still in its early stages, which means your audience is at the top of the funnel a.k.a. the first stage of the buying process. As a result, you can have much lower CPMs (Cost per impressions).
It will be cheaper for you to deliver to people at the top of funnel. And because TikTok is still a maturing platform, they have lower CPMs than Facebook which is already a prime benefit. Therefore, it’s a good time to test TikTok for scalability. There’s a lot of opportunity on the platform if done right and you can get lower CPAs (Cost per acquisition) than Facebook.
What do TikTok Ads look like?
Ad Image: TikTok
You can create In Feed TikTok Ads directly on the TikTok Ads Manager. They will show up on the “For You” page which is also known as your TikTok feed. It’s the first thing you see when you open the app.
The ads are displayed in the full screen format (1080 x 1920) just like Instagram Stories and Instagram Story Ads. People prefer the vertical orientation on these platforms because it provides the viewer with a better scope.
The Download button as shown in the image above will appear to the user after 9 seconds of the video ad is played. With In Feed Ads, we recommend you make your brand’s benefit clear in the first few seconds. Although 60 seconds of video is allowed, 15 seconds or less is optimal. People on social media have very quick attention spans, so you need to make your benefit clear asap.
Should I start advertising on TikTok?
If your target audience is on the younger side then you should definitely be considering TikTok as an advertising platform. But because it has matured, it’s not just for products geared towards a younger audience and it’s now a viable option for B2B companies that offer SaaS (Software as a Service) or other services. So if you’re having success with Facebook and Instagram advertising and are looking to broaden your reach then TikTok is an ideal platform for you to add to your advertising portfolio.
In Conclusion
Brands and businesses are investing time, money, and effort to scale on TikTok because it’s a great tool for connecting with your target audience. It’s the ultimate trend as it allows you to reach your specific audience rather than a broad group of people. It also lets you tell your story more creatively than others. To add to that, TikTok Ads is still at the beginning of its trajectory, which means the possibilities are endless!
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