Our Sylvan Learning Ad Review will break down why the learning center is educating no one with this image.
This image ad from Sylvan Learning Center is a failure just like so many other image ads you see all across social media. Here’s why.
Whenever I scroll through social media or do paid social audits, I see so many types of images like this. Now, if you’re seeing this image ad, tell me, what product or service is being sold? What’s the benefit of this ad?
It’s just some dude.
Obviously, you can say, “Yeah, well, there’s a headline, primary text, and a bunch of copy explaining the benefit of the video.”
The problem with that strategy? That copy in the headline and primary text is in the 2nd and 3rd tier of the audience’s attention.
Instead, you need to be putting that copy in the image itself.
1️⃣ It’s going to be much more impactful.
2️⃣ It’s also going to give the audience a much better awareness about why they should even care about this ad.
3️⃣ Lastly, if you do a good job, you can increase the volume of people consuming the headline and primary text. That’s if you have a good creative that has text that calls out what the creative is all about.
So, that’s how you can improve this ad.
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