Samsonite Ad Review: Why this influencer ad isn’t influencing us

This influencer ad from Samsonite is excess baggage. Check out our Samsonite Ad Review to find out why.

Oh man, I am going to be a hater with this video. Three reasons why this paid social video from Samsonite is not influencing me to purchase their product.

1️⃣ Number one, and shoot me down if I’m wrong, but when it says “travel in style,” there’s very little going on in this scene that actually has to do with traveling. Yeah, he has a Samsonite bag and he’s changing, but that background does not look like an airport at all. It just looks like a really nice room that just happens to say “Prada” in the top right. Not an actual airport.

2️⃣ Number two, there’s very little value that’s being brought forth about Samsonite bags. I guess you could say that he’s able to change his clothes, does bring a little bit of value, but that’s a pretty low bar in terms of highlighting the product.

3️⃣ Number three, there’s weak branding going on. I get it. It’s an influencer video ad, but the only way that I know it is Samsonite is because we pulled it from their Facebook Ad library. If I’m a first-time audience who’s consuming this video, I’m going to have no idea that it’s a Samsonite product that’s being highlighted.

Samsonite Ad

Overall, we hope you liked our Samsonite Ad Review and learned a few ways to improve your social ads. Click here for more! 

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