Welcome to our Ruby-Gordon Ad Review for Labor Day!
This paid social video ad from Ruby-Gordon is taking a day off for their Labor Day sale. Here are three reasons why.
1️⃣ Number one, the video’s not native to social. It looks like it was made for a commercial and they threw it on social media advertising to see if it sinks or swims. That’s not necessarily a bad play, to let the algorithm make that determination for you, but the chances that it’s going to be a great performer are drastically going to go down because it’s not native to social.
2️⃣ Number two, the value that they’re leading with is price. When you lead with price, you’re going to devalue your brand. So while they may have great Labor Day sales, the long-term perception of the audience for Ruby-Gordon may be devalued because of this commercial.
3️⃣ Number three, have captions. You’re using a 16:9 ratio, which means that you have a slot below it to have captions so the audience can be able to follow along in a sound-off world. This is going to be able to get them tied into what the benefit is and why they should care. Easy fix, add captions.
In summary, follow video best practices and use captions! We hope you learned lots from our Ruby-Gordon Ad Review. Click here for more. You can also subscribe to our YouTube Channel for our latest videos.