If you plan to run a business in 2022, you need to scale it on Paid Social. Why? Here are 4 good reasons.
? Everyone is on Social Media.
Facebook has nearly 2.90 billion monthly active users worldwide while Instagram has over 1.35 billion. TikTok also hit the 1 billion mark despite it only being launched in 2016 so you can be sure that you will find your audience on at least one if not all of these platforms. Without a doubt, it’s where everybody is. People of all ages in every country are on social media, therefore it’s the perfect time to jump on it.
?? You can use Meta’s data to reach more people.
This means it’ll be easier to target your audience based on their emotional availability to your product or service. In addition to this, you can use your own email lists to build stronger lookalike audiences to even better identify your target audience.
? You can have lower CPAs (cost per acquisition).
Low CPMs (cost per 1000 impressions) with high click through rates can generate very low CPAs. In other words, you can spend less on acquiring new customers and clients if your advertising is strong.
? Lastly, it helps improve down funnel marketing efforts.
None of your work will go to waste if it’s backed up by your advertising on social media. They all work together to build the presence of your business online and each one will grow exponentially with the help of your Paid Social strategy.
Paid Social is THE place to be for your brand to scale up your business to even greater heights. Book a call with us here so we can begin your Paid Social journey together. We also share our latest tips, ad reviews, and everything advertising related on our YouTube Channel. Feel free to subscribe anytime!
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