Welcome to our Head & Shoulders Ad Review for International Bath Day!
Head & Shoulders is using science to scale their paid social advertising, and here are three reasons why this video is a top performer.
1️⃣ Number one, they’re leading with the science and I’m not talking about Bill Nye. I’m talking about what the benefit of their product is, where it controls oiliness and removes buildup. That’s when they give a market differentiator with any of their competition. Plus, instead of trying to sell their brand (which is going to be much more expensive), by actually telling the audience what the benefit of buying the product is, it’s going to further encourage them to purchase right away.
2️⃣ Number two, it’s got to be Bill Nye. He gives great social proof and he makes the benefits more credible because obviously it is Bill Nye.
3️⃣ Number three, they give audio captions throughout the video, which gives the audience a deeper visualization of what all the benefits are and why the competition just falls right through.
Head & Shoulders Ad
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