On this episode of Straight Facqts, we’re talking to Judi Fox, professional LinkedIn Business Accelerator where we get into the dynamics about the strategies to grow your brand and personal brand on LinkedIn. Let’s get into it.
Judi, if you can give us a quick background about how you are as a LinkedIn Business Accelerator and how you help people be able to use LinkedIn to grow their network and brand as well.
A lot of my background is from getting my degree in Chemical Engineering and a Master’s in Sustainability. And the way that I think of LinkedIn is really based in those two spaces.
Number one, I had to use LinkedIn to grow my first business, which was an engineering business. I literally had to make business happen for a B2B business. That is the power of what I learned.
The second thing, that I thought of is everything that you do online, you want it to matter and count. You don’t want it to be gone in 24 hours and not make an impact beyond 24 hours.
That is how I think of LinkedIn as far as what I tell people.
“My LinkedIn Business Accelerator has four pillars.”
My LinkedIn Business Accelerator has four pillars.
Pillar one is build a profile to convert. People should be able to land on your profile and hire you. If they can’t, you’ve got to fix it. Hire, contract, and get ahold of you. They just need to know what’s going on, convert.
The second pillar is strategic connecting. We are who we know and who is in our network.
The third one is visibility and leadership. If you are not showing up as a leader in your space, you’ve got to fix that.
And then the fourth one is sustainability. How do you make content that lasts? That either resonates for longer than 24 hours or sometimes there’s content on LinkedIn that can last for years.
One of the cool things is, I know you do it very well, LinkedIn Newsletters. That is SEO and you gather content. By the way you do a fantastic newsletter.
Thank you. That’s really encouraging because I’ve had people tell me, I launched my newsletter as weekly and I scaled it back to monthly.
It’s funny how somebody reached out with the impression that that was a sign of not doing well, and I actually said actually it’s a sign of doing too well.
Because I couldn’t keep up with the influx of business. I actually had to scale back how often I post. That’s a good sign, right?
“I still have a newsletter article that I wrote in 2019 that still brings in business because it can go viral other places outside of LinkedIn.”
One of the things I say about newsletters is number one, they last for years. I still have a newsletter article that I wrote in 2019 that still brings in business because it can go viral other places outside of LinkedIn.
That’s the power of the LinkedIn newsletter. It ended up going more viral on Twitter and it got shared inside of Clubhouse rooms, which is really interesting. It became a resource, for anyone hosting a LinkedIn Clubhouse room, it kept getting shared in rooms that sometimes had a thousand people listening and I got pinned at the top. That is really cool.
You’re doing something right if content is going from one platform to the next. You’re not controlling it and it’s going viral there.
Judi Fox: “The next thing I tell people about LinkedIn Newsletters is make sure to build out an evergreen funnel inside of them.”
Especially on an audio platform. Like, you don’t always think through, something in 2019, audio rooms like Clubhouse did not exist. That’s the power of creating resources and thinking through that strategy.
And the next thing I tell people about LinkedIn Newsletters is make sure to build out an evergreen funnel inside of them because everyone that saw the article from 2019 that I keep talking about, it’s a LinkedIn resource that people can click through.
At the bottom I linked my calendar to book a call to work with me, so people will tell me how they found me, and that’s one of the ways that people say they find me.
Very red. I think that’s a little bit on the nerdier subject. But, I definitely wanted to throw some kudos because it would take a lot of effort to be able to produce your newsletters on a weekly occurrence, because there’s a lot of stuff that’s packed in there.
Newsletters is a really cool feature and I think it’s still in the early stages because LinkedIn promotes the crap out of you for doing nothing. Well, you do something but it’s very little efforts.
But let’s talk about doing more of the big efforts just starting out with a LinkedIn. I imagine that there are many different reasons why people are hesitant and people don’t really know where to start. Is it reaching out to people? How do you reach out to people? Do I start posting content? Do I start commenting on people?
Is it overwhelming almost to think about how much effort that you’re going to have to be able to put into LinkedIn without even seeing results the first month or two? Possibly.
Maybe you’re like two months. I see your eyes rolling like, no, you should get something around two months.
No, I was thinking. It depends on the sales cycle, what is the length of your potential? Somebody who just meets you, they’re a cold connection all the way to being warmed up and hot, and they’re throwing their credit card at you, like let’s go.
“It has a lot to do with how the platform was originally created. It’s an OG platform for social media.”
I think the biggest thing is, I call it LinkedIn “frozenatis”. What you just said, which I don’t know where to start so I won’t start. I’m frozen.
I think it has a lot to do with how the platform was originally created. It’s an OG platform for social media. The only people that used to be able to post were like Richard Branson and Oprah Winfrey.
You had to have that blue check mark to be able to post. I don’t even know when that became available for everyone to start posting.
I think you could make some content, but it was only in 2018 that just us regular folks were able to. And 2018, that’s not that long ago. In 2018 we were finally able to upload native video and it got rolled out to everyone on the platform.
It’s crazy to think how recent that really is and so many of the tools like newsletters and the things that we are talking about today only just got rolled out to everyone.
I only got access to newsletters, when was that? This year, beginning of 2022. That’s when I got access.
How many people are subscribing? I want to say 13,000.
Close to 12 or 13,000.
And that just started this year?
Yes. It’s probably less than about 10 months ago. I think the power of that is two things.
Number one is all the platforms we’ve flattened how much we will silo into one platform. If I follow someone on Instagram, I’m probably going to check out them on Twitter or I’m going to check out them on TikTok.
I’m not as siloed into only using one platform. I’m going to go follow somebody across five or six platforms sometimes.
And if somebody’s looking to be able to grow their network on LinkedIn, what you said, it’s more of a retro social. So, it has more of its soul to it than obviously Instagram does now.
Well, going back to LinkedIn “frozenatis”, which I don’t want to lose my job. I don’t want to say something that will get me canceled. I know people are watching. And the thing about people watching is people are using LinkedIn to say, “Hey, is this somebody we should hire? Is this somebody we should work with?”
But that’s part of why I explained if I’m going to find you on LinkedIn, I’m probably going to find you on TikTok, and I’m going to find you on YouTube and LinkedIn.
That’s why I explained that, now I’m kind of connecting the dots, I tell people that fear of “I can create over here and I need to be different over here,” merge yourselves at this point.
“People get really stressed out around having to chase what is professional.”
That’s why I say delete the word leadership and just show up. Delete the word professional and show up as a leader, because people get really stressed out around having to chase what is professional.
Whereas it’s much easier to map out a strategy for how to be a leader in your space. Because I don’t need to be a leader to people who don’t think fox ears are fun because I have fox ears in my branding. People who don’t like bad dad jokes, because I like bad dad jokes.
“There’s just things about everyone’s personalities and the things we like on the side or edge of how we like to show up.”
There’s just things about everyone’s personalities and the things we like on the side or edge of how we like to show up. I just want to be that way. If you don’t like that, then we probably never should have worked together because I’m probably going to say a bad dad joke one time when we’re working together and if you hate that you’re not going to want to hang out with me.
I absolutely love it when dad jokes bomb.
Yes, it’s fun.
I saw that connection that you were trying to make, but that is such a lame joke.
Yeah, exactly. I can be very cringe. I don’t know, that’s when people say be yourself. That’s what they mean.
How I actually showed up at work and when I was in the corporate office and somebody said, we have to do an icebreaker. I was like, okay. So, of course I’m going to search out what I think are the cringiest icebreakers because if I’m going all the way, I’m going to think, well, let’s go be cringe because this is already pretty cringe that we have to do an icebreaker in the corporate office. I might as well make it really campy.
I would say that actually gets better relationships because if you lead with your vulnerability, people are going to double down and give you something even juicier.
Judi Fox: “I want people to feel like, in LinkedIn, you do become visible.”
Yeah. Again, I want people to feel like, in LinkedIn, you do become visible. Your activity will be visible to your future employers, people who want to hire you and pay you for your services.
But if you tow that line of just being perfect or just being promotional so you don’t have to look like you have a personality, you’re just not going to get any traction. That is the result of the internet that we live in today.
You do not have to be ultra vulnerable and personal. I think people go all the way to, let me tell you about the most vulnerable thing about myself, that’s actually a little, makes us feel uncomfortable.
“Go find out the things that make you relatable.”
What I tell people is go find out the things that make you relatable. If you are going to go into a networking event, what are some of the things you lean on?
Maybe you like leaning on golf, sports, fashion or what’s happening in pop culture. Or you like leaning on, I don’t know, what are the side topics that you bring up that you can pull up?
I even have a woman I follow on LinkedIn, she’s got a million followers and she leans on telling stories that come out of attending Saturday events with her kids for soccer. She pulls out tiny little bits of stories without exposing anything vulnerable about her family, but just about the concept of how she can tie leadership and her business to attending sports events on the weekends with her kids.
There’s definitely a lot of micro dynamics that you can be able to pull out of there.
Exactly. Like how a coach handles minor upsets and watching the dynamics of how parents show up for snack time. It sounds kind of funny, but when you pull out, you can actually really create a lot of parallels to business out of anything that you do in life.
And that’s really why we’re on LinkedIn.
“Find a way to bring it back full circle to something about your career journey, business, and life.”
We are on LinkedIn to talk about business, so if you have a personal story, circle it back. Find a way to bring it back full circle to something about your career journey, business, and life.
So, we’re not just like “That should have stayed in therapy, maybe.” You know what posts I’m talking about.
Well, first posting is their therapy.
Yes. And that’s okay. Maybe I do want to pause. There are actual therapists who should be posting on LinkedIn and there’s power in that community. I don’t want to knock that too hard. Because I do think that it then attracts the right clients for you.
But if you are not a therapist and you are not in that space and you’re trying to get an engineering client, maybe therapy level content is not your thing.
Or finding the balance in your voice.
Yes. And what you’re trying to truly talk about in your life and your business, it just depends. What is your mission?
The more you talk about it, the more we’re going to attach ourselves to it and say that’s who you are.
Exactly. And, so let’s say somebody is a good storyteller and they’re hesitant to jump on LinkedIn, they’re really good at say storytelling on Instagram. It’s just with their small friends or maybe they’re good on TikTok. And if you should be thinking from a leader standpoint on TikTok or on LinkedIn, should I just shift my content over?
So, whatever I post on Instagram, I should post on LinkedIn or how much should I strategize in the posting that I’m doing on LinkedIn in comparison to everything else, all the other platforms that someone may be on?
Judi Fox: “The tone on Instagram has a bit of an ‘influencer you’ tone.”
I love this question because I actually think it’s pretty easy. When you shift from Instagram, the tone, these are generalizations by the way, but the tone on Instagram has a bit of an “influencer you” tone.
Hey, I’m going to tell you about a new product I just tested. I’m going to show you how to get X, Y, Z in your business. It has an “at us” energy and an influencer is coming at us with advice and information and we accept that energy on Instagram.
“The language of coworker is different than the language of influencer.”
We love influencers on that platform, that’s the energy of the platform. When you shift your content, take away all the “yous” and turn it into “wes” and “collective”. The shift on LinkedIn is we want to talk with you together.
We’re almost on a panel discussion together because when you treat everyone on LinkedIn as if they could be a peer, we feel elevated with you and your content. We don’t feel talked at. We are with you in collaboration. We’re with you as a coworker.
The language of coworker is different than the language of influencer.
I have never thought about that.
Yes, treat everyone on LinkedIn like they’re your coworker.
And in Instagram, it’s more of an influencer. It is accepted, it has shifted to an influencer platform now.
Judi Fox: “LinkedIn is still built to be colleagues, coworkers, peers.”
We love those high energy coming at us. I’m engaged, we’re watching Reels roll out. The TikTok energy, it has that strong coming at you energy to catch your attention. And people think, well, let me bring that to LinkedIn.
But like I just said, LinkedIn is still built to be colleagues, coworkers, peers. We want to appear just as smart as you on LinkedIn, because we’re also wanting to position ourselves as a leader.
We may not have the same business, but I want to be just as smart as you. Be on the same panel together.
Finding those smart people and strategically networking, how am I going to? Or how would you strengthen your network?
Is it simply just reaching out to people and saying, “Hey, let’s be friends, we have a couple of degree connections. I like where you work at” or is it doing really good posting?
Is it more incorporating messaging within those reach outs? Is it all three, five? And are there 10 different things that you should be doing to get that stronger network?
I would say it’s something you didn’t mention, it’s commenting.
One of the number one things that a lot of people get on LinkedIn no matter — There’s a woman that I know who has 12 million followers on Instagram and she’s just getting started on LinkedIn and I think she’s maybe at 1,000 followers on LinkedIn. 12 million here on Instagram and coming over to LinkedIn, which is really cool to watch.
“The number one way to get seen, and act, and be actually acknowledged by people who you may not have any access to is to comment.”
Mr. Beast just got active on LinkedIn. How many followers does he have across all social media? And what’s really cool is the commenting.
If you are coming over and we know that you’re really big or you have access somewhere else and you’re starting to get active on LinkedIn, the number one way to get seen, and act, and be actually acknowledged by people who you may not have any access to is to comment.
I was watching Gary Vaynerchuk’s most recent newsletter launch, and one of the parts of his newsletter is a comment corner where he’s going to feature the best comments of the week on his content.
“I want my comment to be as viral as the post.”
I’ve seen some of my clients get 500 likes underneath a comment. I don’t know if you’ve ever seen that energy also play out on TikTok, but the same psychology is, I want to be at the top of the comments. I want my comment to be as viral as the post.
And I’ve seen that happen on a lot of social channels. I think the same psychology applies on LinkedIn. If you really want to be seen by somebody, comment.
That is so true. I can think of distinctly a couple different Instagram accounts where I always try to have the top comment.
That can be either with humor, or you can add more value. Especially on LinkedIn you can give a bit of a yes or a dissenting opinion. And say, “Hey, I don’t really agree with you here Gary, I respect what you’re saying, but here’s a different take” and that can make it to being the top comment.
Is it a big difference maker if you’re just commenting, “love this article”, “sounds great”, “everything you post is awesome”?
Judi Fox: “We want to have a peer-to-peer conversation and that’s always much more up leveling to everyone on LinkedIn.”
No, don’t say that. Again, if you treat the comments section like we are on a panel, me and you Gabe are on a panel right now and I say something with my mic and I’m like blah, blah and then I pass the mic to you.
You want to hit back to the audience with something peer level related. And not, “Hey, I only like what Judi just said five seconds ago.” That would be a hard podcast to listen to.
It’d be great for me, thanks. But we want to have a peer-to-peer conversation and that’s always much more up leveling to everyone on LinkedIn.
And that I think is the power of the comments on LinkedIn, is people have recognized I can be just as smart as the person posting. So, you may pick Brené Brown or I don’t know, Sara Blakely, those are some accounts that I’ve picked to comment on.
“If you get that kind of reach by being consistent, they can actually share you out to their audience because you are a resource, you’re knowledgeable with the topic they wanted to share.”
And I will tell you I showed somebody how to do this. They picked Arianna Huffington. They were like, all right, I’m going to comment on Arianna Huffington, consistently comment.
Arianna reached a point where her team saw her comments, asked this person to create content for them, and Arianna shared her post on LinkedIn and she ended up getting a million views in about six weeks because of Arianna Huffington.
Ariana has like nine million followers on LinkedIn. So, if you get that kind of reach by being consistent, they can actually share you out to their audience because you are a resource, you’re knowledgeable with the topic they wanted to share.
Using them as a ladder, especially if that person is in with the stratosphere of who they are.
Say if you’re in marketing, going after people in marketing and you’re going to get similar people who are going to see that comment and engage. I imagine reach out, follow you, and start possibly even endorsing your products or services.
I’ll give another quick tip. There’s a journalist for BBC who consistently will make a post and they’ll say, comment below and we can actually grab a quote from your comment if you give us permission. So, comment below and put a little note that says, yes allowed to quote me in a BBC or an upcoming segment.
People are scrambling to write high quality comments. And I’ve had many clients get featured in BBC because they literally will pull their comment just from a LinkedIn post.
So would you say it is commenting then where you should be putting most of your efforts?
This is what I tell people, if your current content strategy is, you’re posting and posting, and if you’re getting maybe 10 likes, maybe 20 comments, somewhere in that range, you’re below 50 likes and comments.
And you have about 1,000 followers and you can’t really crack 50 likes and comments, you need to be going out and commenting, because the reason why, it’s like T-boning a content conversation.
“If you can find somebody already getting traction on similar topics you want to talk about, start commenting on their content.”
Instead, go into a conversation and listen and see what’s happening and how are people talking about the topic you want to talk about.
If you can find somebody already getting traction on similar topics you want to talk about, start commenting on their content.
Because if you want to talk to that audience they already attracted, start showing up inside of that audience. It’s like going to an event, if I want to get on stage, the first year I went to VidSummit for example, I was attending and the way that I treated VidSummit was to attend, but I also want to position myself to speak here next year.
So, how do I do that?
“Instead of you asking them a question, see if you can add something or how you can support somebody with anything.”
I show up as a peer in the audience and as a supporter versus just a fan and be like, “Oh my god, I’m such a huge fan.” I was showing up as, “Hey, I heard you on stage here.” Instead of you asking them a question, see if you can add something or how you can support somebody with anything. Literally anything.
I was like, do you need a glass of water? You’re a speaker, can I help you out? And then I ended up in the green room with Gary Vaynerchuk.
I know that’s a lot of steps in between, but I literally was just running around the conference like, how can I support anyone speaking this week?
So going out of your way and trying to be able to provide as much value and not just fangirling.
Yes. I know that word value, like, go give value. And people are like, what is value?
The language of coworker is different than the language of influencer. I talked with somebody, I keep bringing up VidSummit because it’s just a good example, because I had a lot of people after the events say, how the heck did you do that? Because now you’re speaking next year.
“I asked people questions and then I turned around and immediately solved whatever it was they said.”
How did that work? I said, I asked people questions and then I turned around and immediately solved whatever it was they said. Had an influencer say, how would I get access to an airline? I want to get a brand deal with an airline. I showed them, I was like, here, this is what I would do, this is how I would do it.
And they ended up doing the things I said and within a few days they got a brand deal with one of the airlines.
Get out of here.
Yeah. That speaks for itself, because doing that activity for one person turned around and got me a shout out. Being like, wait, I went to this event and I met Judi Fox and she did this.
It almost started to look like I spoke at the event when I didn’t.
I would actually say a good definition of value there is, and maybe you said this, is actually listening.
Not just trying to say anything smart that comes off the top of your head but reacting to what the environment is giving you and then giving value based off of what they need, not what you think they need.
Judi Fox: “Be willing to go out and be there for them and not think about yourselves because it will come around to you.”
Yes, 100%. That goes all the way to what you hear everyone say at dinner, what you hear people talk about.
And the only other thing I’ll tell people is if you’re going to a conference, be willing to go where the person is already showing up for their audience. And that may not be on LinkedIn, maybe they’re just posting about themselves being at the event on Instagram. Go show up there, 100%.
Be willing to go out and be there for them and not think about yourselves because it will come around to you.
If you are doing a reach out say on LinkedIn, does it make sense then to not limit yourself on LinkedIn?
Yeah. When I make my list, how I was explaining earlier on how you can network and make comments. I actually have a commenting spreadsheet because I’m an engineer and I like spreadsheets.
And something I’ve done is create a direct link for every single person that goes straight to their last post. When I click on that link it’ll take me right to their last post on LinkedIn all the time.
It’s programmed to always take me to that last post. So, same thing, all the way across the top, I have YouTube, Twitter, any other channel, TikTok and Instagram.
“If you wish you were being seen by certain people, go out and see those people and they will look back.”
I don’t always comment on Instagram, I’m not as active, but if I really want to ramp up my energy to be seen by all these people, I will go see them.
Go give what you want to get. If you wish you were being seen by certain people, go out and see those people and they will look back.
And actually digest what they’re talking about rather than just saying “good job.”
Correct. A good job doesn’t get you the conversation started.
I was going to say, you just want to be a conversation starter. And if you are going to support somebody and are not sure how to start a conversation, you can simply repeat back something they just said in their post.
Say, “I really like how you phrased this, I’ve never heard it really phrased that way, and here’s also what I would add based on the experiences I’ve lived.”
And that always can do really well. You’re not taking the light away from their post.
There you go. Mirroring is an easy way. If you don’t have anything, you don’t want to force a thought that you think is smart but is not fully thought out. “I have nothing to say. I’m going to just blurt out whatever,” I call it throwing up.
Judi Fox: “There’s a quote by Steve Jobs that says, we only can see how all the dots connect when we look back.”
Yes. It’s really awkward all of a sudden. Somebody’s trying to almost force support you. I will tell you, if you’re not feeling it, just test out the waters on accounts of friends and connections that you know that are not, a big business deal.
Maybe don’t run all the way to trying to get the attention of a big name and a big influencer. Start with people you know so you can interact in a trusted space and not feel all this pressure of this has to lead to something.
I think there’s a quote by Steve Jobs that says, we only can see how all the dots connect when we look back. We’re never going to see how they connect as we make them along the way.
That is so true. I imagine too with your engineering background, is it bioengineering? This is going off the top of my head.
Chemical, cool. Things that you did back then that have nothing to do with what you’re doing now, those learnings, why the heck did I do that? That makes sense.
Well, yeah, I can think of so many stories from going through chemical engineering that serve me today. It’s so interesting. One of them is I really wanted to get, I had a goal to achieve becoming the vice president of the American Society of Chemical Engineers.
I was like, I want to be VP this year. And the reason I wanted to be VP was because of two things.
The vice president of that association put together a panel of industry experts for the job fair that was coming every single year. It was always the role of the VP to be the liaison. I wanted to be the liaison. And I planned this out years in advance.
“I was like, this is my goal, I will set every stone in motion.”
I was like, this is my goal, I will set every stone in motion. Because the moment I got that role, I got access to all the hiring managers at some of the top 100 companies that were all coming to this job fair, because I was the liaison for the chemical engineers.
And I had all their emails, I had all their back and forth. I was helping them with travel, with where to eat when they come, with any hiccups, with any panel, getting their mic up. I was like their runner. And getting them their booth, everything. I was just trying to make their experience coming to the job fair better.
But then I was able to just hand them my resume and be like, thank you so much, it’s been so great working with you. And then hand them my resume because I treated it as I was already working with you.
And if they’re not hiring at that moment, they may know somebody else who’s hiring and they’ve seen you in the dirt making it work.
Yes. I still have that binder and I still have all their original, I’m looking at it right over there. I still have in order all the business cards I’ve collected over the years.
And that was the beginning of my binder of business cards, which is so lame I guess. But it’s my Rolodex. If people don’t know what a Rolodex is, they’re like, what are you talking about?
If you are at a business conference, then give your business card, if you still have one, to Judi. She will keep it around.
I do and I literally am looking over. I have binders of business cards at this point.
Do people still give out business cards at conferences?
I feel like after the pandemic, it’s not the same. We’re definitely showing each other our QR codes. We’re definitely doing QR codes and pop up things.
I came back from a real estate conference with over I think 6,000 attendees and I only have three business cards. It’s just not the same. We don’t want to even, I don’t think we want to, it’s like handing somebody something.
I think there’s a different feeling of business cards after the pandemic. That’s my impression. I don’t have the pulse of that.
I think that there’s value. One of my fun thoughts, games that I do is, how can you be able to give somebody something physical? Because if you give something physical, especially in the digital world, that’s a difference maker.
Yes. I was going to say, this is what I gave out during the conference. I have a fox bag.
Everyone got one of these and then I just have tons of different fox stickers. But they’re all different. So, that way you can pick one out that you like and it’s got your vibes. Cute little fox stickers.
I like stickers. I think stickers are not used enough.
Then you need a fox sticker. Somebody told me you should do all your branding on them and whatever. And I’m like, I’m on way more water bottles because of just giving this away and not trying to put my name and my brand and my business.
“That way you can be like, ‘I want one’ and it’s unique to you.”
What’s interesting is, I think that actually lasts longer, where people are like, I remember I met Judi Fox, she was at this conference. So, if I’m speaking on stage, I told everybody when I was on stage, I have fox stickers, come find me and just get a sticker. And it’s not all branded and they’re all so unique and different. Whenever I see them anywhere, I just buy them.
That way you can be like, “I want one” and it’s unique to you. They’re all different. I think that’s pretty cool.
Really cool. I think that every coffee shop should have stickers.
Why not put your signature on there? It’s not heavy branding at all.
That’s true. For so long though I’ve just said to myself, it’ll all come back around. I don’t forget about all the names that I shared today. I’m not going to forget their names.
When you reach a certain point, not that I’ve reached that point, but I do think some of those people treat their brand as an obvious “you’re going to remember me.”
“I think it’s when you try to force people to remember you, you actually didn’t do the thing that makes you memorable.”
I think it’s when you try to force people to remember you, you actually didn’t do the thing that makes you memorable. Listen, get back or solve a problem. I think you’re thinking maybe sometimes too much about yourselves.
So, just checking on the. . . they’re so cute. I’m still into the foxes. I also have fox erasers and then sometimes I’ll give away fox plushies. But you’re right, I haven’t put any of my branding on any of them, but I think it also turns back around, people are more willing to make a post about it. They’re like, this is so cool. This is so cute. Or I gave this to my kid. And it lives on and it lasts longer.
When you try to put your branding on something, sometimes it’s just lame. I don’t really need all this extra branding because then I’m not even going to use it or want to put it on something.
Or I don’t need a Microsoft mini frisbee that won’t go fly past five feet.
Or a stress ball. Maybe, I haven’t needed a stress ball in a while I guess.
There needs to be an update in swag. One thing that I never understood is chopstick swags.
That is cool. I like that and I think we could have a whole conversation about how to have fun with swag. I will say I watch and study, I love what I’ve just seen and studying Taylor Swift, for example, whether you like her music or not, doesn’t really matter. She was able to literally turn four vinyls to sell vinyl records. And if you flip them on the back, they form a clock.
It’s crazy because if you think about it, most artists are just trying to sell one record. You will listen to this one record.
“There’s only a few ways that you can get clients to basically spend more money.”
I was just reading a book by Jay Abraham, if you know who that is. He literally was just breaking it down. He was like, there’s only a few ways that you can get clients to basically spend more money. Or if you’re an artist, how can you actually monetize your brand and your money?
He was like, a vinyl doesn’t have to, and this is a book he wrote in 2000, and he was talking about these kinds of concepts. And I just watched Taylor Swift do it where she turned something that we think of, that’s a vinyl that can go on my shelf, I’m just going to buy one. And she turned it into “buy four of my vinyls.” So, you can turn them into a clock and hang it on the wall.
Taylor is not just a good musician, she is also a good marketer.
She has definitely leveled up in that space for other musicians and marketers and people watching. Take a product and think beyond the original use of that product.
Cool. Well, Judi, if people are looking to be able to take advantage of this conversation, learn more about you, and —
And get a fox sticker.
And get a fox sticker. That is a good one. Your choice of fox sticker. So where can they be able to find you, reach out and accelerate their LinkedIn growth?
I think the easiest place to start is my website, judifox.com. If you go there, you can go down the fox hole of all the different places to find me.
So, definitely you can click on LinkedIn and Instagram. At the very top, I have all my social channels. And if you want to apply to work with me, I have an application.
Awesome. Well Judi, thank you so much. And also give a shoutout. You just started a new podcast, if I’m correct, right?
Judi Fox: “We love audio, so we’re going all in.”
I did, with Vinnie Potestivo. We are turning our audio shows into podcasts. So, basically we’re talking, we love talking if you can’t tell.
We’re basically calling it the Social Audio Power Hour. And the brand is Let’s Talk Social Audio. We want to talk all things on social audio.
So, whether it be all the way from equipment to how you get social audio to convert business, to all the ways you can be an influencer on audio. We love audio, so we’re going all in.
Cool. Where can they be able to search for the podcast?
If you search my name, J-U-D-I F-O-X and you literally put Judi Fox podcast, you’ll find me. But if you also want to just type in, we’re across every single channel. Vinnie’s really good at making sure the podcast just blasts out everywhere.
We’re anywhere you could ever want to listen to a podcast. It’s out in the world.
Cool. And also I apologize to the audience, we’ll just put the links below.
Oh yeah. The best place to find us right now is on LinkedIn. We launched our Let’s Talk Social Audio company page on LinkedIn. That way it’s a hub, and we’ve launched a hashtag movement.
If the community wants to talk all things, Let’s Talk Social Audio, that’s the point. We want to bring together a community of people who love social audio.
Awesome. Lastly, if you’re looking to start a newsletter yourself or just good content, where you can tell it’s not something that is made within an hour or two, and it’s something with a lot of value and a lot of thought process is put into it, then follow Judi’s newsletter.
Cool. Well Judi, thank you so much.
Thanks for having me.
Thanks for listening to our podcast on getting social with LinkedIn with Judi Fox!
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