Dr Tavel Case Study
Background
Dr. Tavel Family Eye Care is an 80-year-old, family-owned optometry practice with 22 locations across the state of Indiana.
Challenge
Increase social media advertising efficiency and effectiveness by improving targeting, brand messaging, data infrastructure to ultimately lower the cost per lead and increase the number of leads attributed to social spend.
Solution
Develop an advertising ecosystem to better identify and deliver top-performing ad experiences. Through the use of A/B testing and custom creative as well as utilizing deeper audience touch points, we created a growth hacking environment that significantly increased the number of conversions and improved overall ad performance.
Results
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Reduced cost per lead
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%
Increase total leads
Result
Reduced cost per lead by 42%
Increase total leads by 76%
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0
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Reduced cost per lead
Increase total leads
"Gabe has been a gem to our marketing team! Because of his strong social media expertise, outstanding strategic analysis, and constant outside-of-the-box thought, Dr. Tavel experienced exponential growth with our acquisition efforts.”
Mollie Tavel
Director of growth - Dr. Tavel
Lowered cost per lead by 85%
