BACKGROUND
Hugo is a B2B SaaS app that improves team collaboration by making meetings more actionable through the centralization of documentation and communication.
CHALLENGE
Target business development and operations, as well as human resource directors and managers on paid social platforms who are looking to improve their meeting productivity while delivering creatives that visually tell the story of Hugo’s benefit of making meetings more actionable and improving productivity within only 15 seconds.
SOLUTION
Leverage machine learning with internal and external data to better target Hugo’s ideal audience and test video concepts that focus on the opening scene and the visual storytelling of Hugo’s benefit.
Results
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Daily Reach
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Lowered cost per app download
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Increase Lead volume
“Gabe’s understanding of digital marketing is second to none...”
Lowered cost per opportunity by 85%
Lowered cost per lead by 85%
