Background
Zenefits is an award-winning People Ops Platform that makes it easy to manage your employee documents, HR, benefits, payroll, time, attendance and more.
Challenge
Zenefits was looking to improve their paid social efforts beyond Meta to find a cost effective platform to further amplify their acquisition efforts.
Solution
With Facqt, Zenefits tested a wide variety of video content and discovered the potential of influencer style ads on TikTok. This lead to us building out a team of HR influencers to advocate for Zenefits with content designed for TikTok ad campaigns, driving down acquisition costs and positioning Zenefits’ CPA on TikTok to match Meta.
Results
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Lowered CPA by 55% on TikTok
“Gabe is a lead gen ninja, combining both proven, high-performing tactics with a growth-oriented, out-of-the-box, one-step-ahead-of-the-curve mindset. Highly, highly recommend Gabe; he’s so good at looking at paid lead gen through a lense many of us don’t even know exists.”
ROB STEVENSON
Director of Performance Marketing, Zenefits
Lowered cost per opportunity by 85%
Lowered cost per lead by 85%
