Storytelling

On social media it’s the audience who’s the hero, not the brand. At Facqt, we tell stories that empower audiences to conquer their hero’s journey by guiding them into their unknown to achieve their goals with trusted brands.

The Beginning

Every journey begins with the inspiration to grow. When a call to adventure arises, a new goal emerges and is prioritized within a person’s broader aspirations. On social media, these higher goals shape user behavior, guiding them toward solutions that bring them closer to who they aspire to be.

The Hero’s Journey

All goals are achieved through the cycle we know as the hero’s journey. Once someone receives their call to adventure, they begin pursuing guides to help them achieve their goals by overcoming obstacles through a transformative process. The better a brand is at aligning their story for this pursuit the more likely they’ll achieve their own acquisition goals.

Call to adventure

Crossing the threshold

Trials and challenges

Transformation

Return

The Journey of a T-Shirt

You want to express yourself amongst friends with
a design on a t shirt

After looking for solutions you purchase a t shirt
that speaks your voice

You wear the t shirt to a social outing

You reflect on the comments or lack of comments
the t shirt received

You improve your lifestyle while learning how
to better express yourself

The Hero

When people scroll through social media, they’re early in their hero’s journey, searching for solutions. They evaluate solutions based on how well they align with their aspirations. If the effort seems too high for too little reward, the goal goes dormant until another guide presents a clearer path

The Guide

The guide's role is to help the hero achieve their goals by conquering the unknown. With experience in this realm, they inspire the hero to take action by reshaping their vision of what’s possible.

Clarity

The better someone sees their goals being achieved, the more likely they are to reallocate resources to reach them. By testing both audible and visual hooks, as well as post hooks, brands inspire more people to take action toward their goals.

The Brands Journey

One does not simply walk into profitability with social ads. Facqt helps brands spark new performance highs by combining strong fundamentals with a growth hacking framework. With allies like best practices, storyboarded videos, actors, and deep performance insights, we empower brands to control their story and conquer their performance goals.

The science of storytelling

The Hero’s Journey