Henson Shaving partnered with Facqt to scale their paid social by lowering acquisition costs and improving overall performance. The goal wasn’t just efficiency, but to clearly showcase Henson’s unique value: a cleaner, smoother shave than their competitors.
Facqt restructured campaigns to make ad spend more efficient, ensuring delivery reached the right audience. On the creative side, we designed video ads that visualized Henson’s advantage—using side-by-side comparisons to highlight how much cleaner their shave was compared to other brands. By testing hooks and creative angles, we were able to growth hack video performance and uncover a hero ad that stood out across platforms.
The results spoke for themselves:
The video below showcases the hero ad creative that drove Henson Shaving’s acquisition success.
