Honey Bunches of Oats Ad Review: How this ad can be improved

For National Cereal Day, we shared our Honey Bunches of Oats Ad Review all over social media! Enjoy the video!

Three reasons why this video from Honey Bunches of Oats is not acquiring new customers.

1️⃣  Number one, walking your dog has nothing to do with the benefit of Honey Bunches of Oats.

2️⃣ Number two, the captions don’t make sense, at least not at first. “You’re the ingredient to make a bunch happen.” I had to watch the video three to four times to understand what that means. When it turns one dog into three, the audience for the first time consuming it is not going to know what’s going on.

3️⃣ Number three, when they do show their product at the very end of the video, it’s only static images. Now if they had the person who’s walking the dog and they’re actually eating the Honey Bunches of Oats, that’s going to be more appealing because we see the smile on their face, but static images don’t tell much of the story. Overall, I don’t learn much about the product, and it’s really not that strong of a brand play.

Honey Bunches of Oats Ad

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